Vol. 1 No. 1 (2025): AJBMSS

AJBMSS Volume1 Issue1

Published: 2025-02-25

Preface

Preface

Dr Tahir Iqbal^1*

https://doi.org/10.65080/ajbmss.v1i1.55
- 56
- PDF ³⁷

Articles

The influence of machine learning on consumer decision making patterns in Germany: The mediating role of AI recommendation systems for achieving sales and customer satisfaction

Hassan Ali^1*

https://doi.org/10.65080/c0nevs55
- 203
- PDF ¹¹⁶
- XML ¹²
Assessing the role of vertical farming on managing net-zero supply chain in Aero farms: mediating role of supply partner collaboration

Tarig Eltayeb^1*

https://doi.org/10.65080/hzvrh624
- 108
- PDF ⁵⁹
- XML ²⁵
The dark side of international talent management: Exploring the negative effect of talent repatriation on multinational enterprises' performance with the meditating role of reverse culture shock

Hoda AboAlsamh^1*

https://doi.org/10.65080/942npc70
- 91
- PDF ⁵⁸
- XML ⁹
The Moderating role of Content Creation Cost on the relationship between Generative Adversarial Network (GAN) marketing success in Content Marketing: Empirical Evidence from Automotive Industry of the UK

Dr. Chaudhry Kashif Mahmood^1*

https://doi.org/10.65080/2nz9tz75
- 86
- PDF ⁵⁸
ROLE OF HYBRID MODELS OF DEFI AND TRADITIONAL BANKING SYSTEMS IN IMPROVING THE PROFITABILITY OF EUROPEAN BANKS: AN ANALYSIS OF THE FUTURE POSSIBILITIES

Abdullah Awadh Alotaibi^1*

https://doi.org/10.65080/nvdx4984
- 89
- PDF ⁵⁴
The Hybridity of Pattachitrakatha media: The folk-pop art narrative tradition of Bengal

Dr. Supriya Banerjee^1* , SreemoyeM^2*

https://doi.org/10.65080/bk36he54
- 80
- PDF ⁷⁴
Medical Marketing: Bridging the Gap

Keyaan Nanjwani^1*

https://doi.org/10.65080/t5neq314
- 71
- PDF ⁵⁹